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Don’t Forget Baby Boom Generation; It Still Carries Plenty of Market Clout
There has been plenty of discussion – including here at Cachet – about the opportunities the mobile channel creates for financial institutions to attract a new generation of consumers, namely Millennials. However, as large a group as it may seem Millennials lack the financial clout of…

4 Steps to a Successful RDC Market Plan: #3b Promotions
Last week I wrote a post about promoting your business RDC programs. If you haven’t had a chance to read it, you can find it here . As promised I’m following up today with ideas for promoting your consumer RDC programs. One thing you’ll notice about the following examples…

4 Steps to a Successful RDC Market Plan: #3a Promotions
In my last posts in this series, I didn’t distinguish between strategies for merchant RDC or consumer RDC. However, when planning your RDC promotion activities, the approach you take will depend on the solution you are offering. Today I’m posting my top 10 strategies for…

This is No Market for Dinosaurs
Although Americans may be writing fewer checks today than they were 10 years ago, checks are not about to go the way of dinosaurs. In fact, we still write checks totaling $26 trillion a year, according to the Federal Reserve Bank of Atlanta. For financial institutions this has meant finding ways…

Credit Union Value Prop Grows Stronger with RDC
Credit unions are well known for their grassroots involvement. And last week executives and board members at credit unions from across the nation brought that activist spirit to Washington for the Credit Union National Association (CUNA’s) Government Affairs Conference (GAC). It was a…

Banking Should be Simple
Depositing money into a financial institution should be simple. But for many Americans that simply isn’t the case. “Bankers hours,” inconvenient locations, and draconian fee structures are just a few of the things that have sent legions of Americans looking for alternatives to…