Prepaid Is Key For Winning Future Bank Customers And Credit Union Members – White Paper

Shoppers have more choices than ever before when it comes to making payments, but whether this is an opportunity or a threat for banks and credit unions depends on how they respond to the growing market. While prepaid cards are the fastest growing payment type in the United States, it seems that many financial institutions still regard prepaid as a niche product. However, winning future customers, providing services to current customers and staying ahead of the competition are three key reasons why it’s imperative that financial institutions consider a prepaid program.