Prepaid Cards in the Smartphone Age: Mobile Strategies for Customer Engagement – White Paper

By putting the power of the Internet into their owners’ pockets and augmenting that power with applications, smartphones have become the center of many individuals’ electronic lives. For prepaid card providers, smartphones provide a new tool for engaging customers and dealing with competitors. Whether the provider is a bank, credit union, third-party program manager, cell phone company, or an alternative financial services provider, it must consider how its prepaid program connects to the cardholders’ smartphones.