There has been plenty of discussion – including here at Cachet – about the opportunities the mobile channel creates for financial institutions to attract a new generation of consumers, namely Millennials. However, as large a group as it may seem Millennials lack the financial clout of…
Read more Last week I wrote a post about promoting your business RDC programs. If you haven’t had a chance to read it, you can find it here . As promised I’m following up today with ideas for promoting your consumer RDC programs. One thing you’ll notice about the following examples…
Read more In my last posts in this series, I didn’t distinguish between strategies for merchant RDC or consumer RDC. However, when planning your RDC promotion activities, the approach you take will depend on the solution you are offering. Today I’m posting my top 10 strategies for…
Read more “It’s important to recognize that new products will only be as successful as the managers and front-line employees who sell and service them”. -Teresa Tschida, Gallup Business Journal An obvious, but oft overlooked fact – having a well-trained and motivated staff…
Read more With the growing media attention around remote deposit capture (RDC) you might assume the product sells itself. However, as with all new products, a market plan is critical to the economic success of your RDC initiative. It is the blueprint for how you plan to achieve your program goals and…
Read more Imagine a dealership where no one knows how to drive. It’s a ridiculous thought, of course. After all, how can someone sell a car without understanding the value proposition it offers? The same is true for RDC. For a financial institution to succeed in offering RDC products, it…
Read more Remote deposit capture is poised for significant growth in large part because of explosive growth in smart phone adoption. Indeed, smart phones have given RDC a cool factor that surpasses anything we’ve ever before seen in financial services; even ATMs. Yet, despite many banks offering RDC…
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