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Don’t Forget Baby Boom Generation; It Still Carries Plenty of Market Clout
There has been plenty of discussion – including here at Cachet – about the opportunities the mobile channel creates for financial institutions to attract a new generation of consumers, namely Millennials. However, as large a group as it may seem Millennials lack the financial clout of…

4 Steps to a Successful RDC Market Plan: #3b Promotions
Last week I wrote a post about promoting your business RDC programs. If you haven’t had a chance to read it, you can find it here . As promised I’m following up today with ideas for promoting your consumer RDC programs. One thing you’ll notice about the following examples…

4 Steps to a Successful RDC Market Plan: #3a Promotions
In my last posts in this series, I didn’t distinguish between strategies for merchant RDC or consumer RDC. However, when planning your RDC promotion activities, the approach you take will depend on the solution you are offering. Today I’m posting my top 10 strategies for…

4 Steps to a Successful RDC Market Plan: #2 Training
“It’s important to recognize that new products will only be as successful as the managers and front-line employees who sell and service them”. -Teresa Tschida, Gallup Business Journal An obvious, but oft overlooked fact – having a well-trained and motivated staff…

4 Steps to a Successful RDC Market Plan: #1 Planning
With the growing media attention around remote deposit capture (RDC) you might assume the product sells itself. However, as with all new products, a market plan is critical to the economic success of your RDC initiative. It is the blueprint for how you plan to achieve your program goals and…

For RDC Success in 2013, Add Training to Your New Year’s Resolutions
Imagine a dealership where no one knows how to drive. It’s a ridiculous thought, of course. After all, how can someone sell a car without understanding the value proposition it offers? The same is true for RDC. For a financial institution to succeed in offering RDC products, it…

Time to Start Selling RDC
Remote deposit capture is poised for significant growth in large part because of explosive growth in smart phone adoption. Indeed, smart phones have given RDC a cool factor that surpasses anything we’ve ever before seen in financial services; even ATMs. Yet, despite many banks offering RDC…